Evaluation

What did you learn from your audience feedback?

Evaluation

How did you use media technologies in the construction of research, planning and evaluation stages?

Evaluation

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Evaluation

How effective is the combination of your main product and ancillary tasks?

Audience feedbak

In order to gain audience feedback on my music video, we held viewings where I gave out a questionnaires and then held focus groups. In order to gain more audience feedback from our target audience (being young teenage girls) we had to target social networking sites. I posted our music video on Facebook and tweeted about it. We also shared our video through the use of journals and poles on DeviantArt.

Magazine Advertisement

Above is our magazine advertisement for our artist to go into a magazine. We looked through many magazines such as kerrangeand Q to look at examples done. We decided to use bright colours such as pink and green in order to match those in oue music video but these colours also stand out to our target audience reader. Using bright colours also reflects the type of music we are advertising with a cheerful upbeat tempo. We created a variety of images before choosing the final image above because we wanted to explore different ways to make our advertising look pleasing to the reader. We decided to go with the one above and we have layer hearts and flowers onto the picture and we though this sets the atmosphere and mood so the reader can really get a feel of the album we are promoting.

Digipak pieces

Here is the leafet for inside the digipak I created for are advertisment task, I included bright shocking colours mostly shades of pink to attrack our target audience and I aimed for the front cover to be colourful to get seen and noticed more then other would. The colours I used for the digipak matches the mise-en-scene and photos of the shoots and music video to create conitunity throughtout my advanced portfolio. I wanted the artist to look vibrant and glowing so I adjusted the contrast and colours of the photo to make the picture look more inviting. I also made the digipak look realistic by putting a product code on the back of the digipak cover as other digipaks that I looked at all had these.

Here is the template of the final digipak leaflet in order from the left is the middle pull out page, the back cover and the front cover :

Here is the middle of the digipak as you would see if you opened it up:

Here is the CD part of the digipak I created, i wanted it to be simple yet reflect some of the imagery on the cover so i have used the same flower for this.