Award Winning Music Videos

When looking for award winning music video's in the genre pop I came across the MTV Music Video Awards. Most years since 1999 they have had an award named 'Best Pop Video' and I have found a table with the winners and nominees very year, here it is:

Year	Winner	Other nominees
1999	Ricky Martin — "Livin' la Vida Loca"	Backstreet Boys — "I Want It That Way" Jennifer Lopez — "If You Had My Love" 'N Sync — "Tearin' Up My Heart" Britney Spears — "Baby One More Time"
2000	'N Sync — "Bye Bye Bye"	Christina Aguilera — "What a Girl Wants" Blink-182 — "All the Small Things" Destiny's Child — "Say My Name" Britney Spears — "Oops!...I Did It Again"
2001	'N Sync — "Pop"	Christina Aguilera, Lil' Kim, Mýa & Pink — "Lady Marmalade" Backstreet Boys — "The Call" Destiny's Child — "Survivor" Britney Spears — "Stronger"
2002	No Doubt (featuring Bounty Killer) — "Hey Baby"	Michelle Branch — "All You Wanted" 'N Sync (featuring Nelly) — "Girlfriend (Remix)" Pink — "Get the Party Started" Shakira — "Whenever, Wherever"
2003	Justin Timberlake — "Cry Me a River"	Christina Aguilera (featuring Redman) — "Dirrty" Kelly Clarkson — "Miss Independent" Avril Lavigne — "Sk8er Boi" No Doubt (featuring Lady Saw) — "Underneath It All"
2004	No Doubt — "It's My Life"	Hilary Duff — "Come Clean" Avril Lavigne — "Don't Tell Me" Jessica Simpson — "With You" Britney Spears — "Toxic"
2005	Kelly Clarkson — "Since U Been Gone"	Lindsay Lohan — "Rumors" Jesse McCartney — "Beautiful Soul" Ashlee Simpson — "Pieces of Me" Gwen Stefani — "Hollaback Girl"
2006	Pink — "Stupid Girls"	Christina Aguilera — "Ain't No Other Man" Nelly Furtado (featuring Timbaland) — "Promiscuous" Madonna — "Hung Up" Shakira (featuring Wyclef Jean) — "Hips Don't Lie"
2007	No award given
2008	Britney Spears — "Piece of Me"	Danity Kane — "Damaged" Jonas Brothers — "Burnin' Up" Panic at the Disco — "Nine in the Afternoon" Tokio Hotel — "Ready, Set, Go!"
2009	Britney Spears — "Womanizer"	Beyoncé — "Single Ladies (Put a Ring on It)" Cobra Starship (featuring Leighton Meester) — "Good Girls Go Bad" Lady Gaga — "Poker Face" Wisin & Yandel — "Abusadora"
2010	Lady Gaga — "Bad Romance"	Beyoncé (featuring Lady Gaga) — "Video Phone (Extended Remix)" B.o.B (featuring Bruno Mars) — "Nothin' on You" Kesha — "Tik Tok" Katy Perry (featuring Snoop Dogg) — "California Gurls"
2011	Britney Spears — "Till the World Ends"	Adele — "Rolling in the Deep" Bruno Mars — "Grenade" Katy Perry — "Last Friday Night (T.G.I.F.)" Pitbull (featuring Ne-Yo, Nayer and Afrojack) — "Give Me Everything"
2012	One Direction — "What Makes You Beautiful"	Justin Bieber — "Boyfriend" fun. (featuring Janelle Monáe) - "We Are Young" Maroon 5 (featuring Wiz Khalifa) — "Payphone" Rihanna (featuring Calvin Harris) — "We Found Love"

So here is One Directions music video for 'What Makes You Beautiful' which won last year -

It has an upbeat fast tempo so all the shots are fast and catchy. I really like the transaction between shots with transparency and fading in and out of shots. Each star is showcased the perfect amount, with close ups on all of the band individually as well as together; they are showcased really well as a band together always playing and being friendly. You have many visuals that relate to the lyrics in this video such as the girl flicks her hair and looks away in shots. The concept it shown really well with the girl not realising how pretty she is and how much the boys like her.

Here is Britney Spears 'Till the World Ends' which won MTV 'Best Pop Video' in 2011 - 



It is a dance beat so they have used a lot of dancers in this music video, with the shots last very very short and changing mise-en-scene this keeps a fast tempo flowing well with the song. Britney is showcased very well with lots of different types of shots such as panning and extreme close ups. The lyrics to the song relate strongly to the video as it is all about dancing and the whole music video is revolved around dance and feeling the beat. The concept of the music video is if you feel the beat you dance till the world ends, but in the end the world doesn't end it survives.