Conventions of a Pop Music Video

I researched the key conventions of a music video and here is what I found:

Camera shots =
Music video's tend to include many long shots, mid shots and close ups, this is to create emphasis artist and there emotions but also the mise-en-scene. Extreme close up are not only to see the emotion on the artists face but to reflect the words of the song with the movement of the lips. 

Camera movements = 
The camera movement in music videos are mostly to follow or trace the artist or band, they can use a wide range to do this such as tilts, panning and tracking shots.

Mise-en-scene =
Mise-en-scene puts importance on the representation of something, it really relies on the genre and mood of the song in the music video. It helps visualize whatever the concept of the music video is. For example visualizing the lyrics, 'Last Friday Night' by Katy Perry is a good example of this as it is about a teenage girl reflecting on her experiences from Friday night which strongly influences the mood of the video. 

Editing =
The pace of the editing fits with the pace of the song. Often transactions between shots are used to create a smooth flow through the video such as dissolve and fade. Jump cuts is a technique use is most updated videos now as it allows a sudden change from one scene to another.

Lighting =
Some music video's use lighting to enhance the artists or bands look by using artificial, but black and white is popular to set the mood it videos e.g. in a sad music video they use black and white to create a dull and sad mood