This video is 'Last Friday Night' by Katy Perry. The main theme of the song is about being young and having fun. The Music video shows a gradual story of what happened to a girl last Friday night and the next morning with a short intro at the beginning. It uses bright neon colours to add a playful and imaginative theme. It has an interactive feel as the video shows the fantasy of a boy at the party so you can see what he thinks. The video cross cuts the morning after with the party according to the lyrics of the song which allows us to really imagine it is a true story. The song often show links with the song and video such as the when the saxophone comes into the music, in the shot it shows a man playing the saxophone at the party. This video really appeals to the target audience because of the use of bright colours and light, also the use of real situations such as they are playing 'just dance' in the video.
This second music video is 'If You're Not Gonna Move' by Jessie Ware. The main theme of the song is people coming together which reflect the lyrics of the song especially this one 'You'll make me come to you'. This video has a number of setting each revisited a number of times in the video, however they are all outdoors and full of nature. All the scenes have a carefree and non complicated element. There is a great use of light with the sun always shining in each shot reflecting nicely of Jessie. The main focus is on the singer with regular close-ups and no other person in the video this really emphasises the words and beat of the song. The shots are slow moving with flows well with song en-keeping with the slow beat and pace.
This next song is 'Radioactive' by Rita Ora. This music video is mainly focused on the futuristic theme with lots of computer effects. The mise-en-scene made you think that Rita was in the sky or space giving an imaginative and creative trend.There is a lot of camera movement in each shot moving with accordance to the beat of the music. They also use colour very well in this music video as they have a theme with colours being the main colours used were blue, red and green; this adds to the futuristic techno feel. This video also shows a number of fashion elements with all the futuristic colours and different outfits, this appeals to the target audience as teenagers are very into following the trend in fashion and Rita Ore could be said to be a fashion icon.
This music pop music video is 'What About Us' by The Saturdays. In this video the common theme is fun, you seeing various scenario's such as playing pool where it is related to having fun. This also appeals to the target audience because they can relate to these situations and relate to having a good time. They also show fashion in this video as The Saturdays are also fashion icons and in this video they show them going to shopping and trying on clothes, so there target audience being teenage girl can connect with this video. The main focus is again on The Saturdays with many close-ups on each of them singing and mid shot panning through the group this shows versatility through different shots. They use dancing in this video which adds a degree of movement and playfulness, the use of fast changing shot and movement in this video makes it exciting and interesting to the audience.
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